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Cal Poly Pomona Experts Guide


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August 20, 2018
President Coley ushers in the new academic year during Convocation 2018

Cal Poly Pomona has an 80-year legacy of transforming lives with an educational model that is second to none.


Now it has a logo to match.


The new logo is the result of a yearlong branding initiative that explored the university’s rich history, its mission, its vital role in the region both economically and socially, and its commitment to be the epicenter for creativity, discovery and innovation.


“A key component of our success is determined by how we are perceived by prospective students, parents, media, public officials, alumni, and industry,” said University President Soraya M. Coley. “It’s essential that the images and words we use to describe Cal Poly Pomona be aligned with how we view ourselves and our bold vision for the future. I’m energized about how this new logo helps us tell the Cal Poly Pomona story.”


Coley unveiled the logo at Fall Conference on Aug. 20, along with a new university seal.


The new logo includes an octagon that reflects the eight elements of an inclusive polytechnic education described in the university’s Academic Master Plan. The angles and shading represent the university’s dynamism and creativity.


The new Cal Poly Pomona logo.
The new Cal Poly Pomona logo.

The branding process also produced a new color palette, which introduces blue as a primary color. The green and gold remain, found in the arrow portion of the octagon, which conveys forward movement. The wordmark, Cal Poly Pomona, is intrinsic to the logo and underscores the university’s deep connection with its namesake city.


Cal Poly Pomona’s new seal highlights the university’s strong connection with its history and identity.


President Coley unveils the new university seal during Convocation.
President Coley unveils the new university seal during Convocation.

In the foreground is an Arabian horse, inspired by Antez, one of W.K. Kellogg’s favorites. The horse stables, designed by famed architect Myron Hunt, honor the past but are even more prominent today as the home to the university’s student life offices. The palm trees and San Gabriel Mountains highlight Cal Poly Pomona’s beautiful campus and historical roots in Southern California. There is an intentional pattern of threes – stable doors, mountain peaks and palm trees – that symbolize the three elements of a polytechnic education that have been hallmarks since 1938: Creativity. Discovery. Innovation.


“The logo and seal are the result of a process that included voices from all university constituencies,” said Tim Lynch, associate vice president for strategic communications and marketing, and the director of the branding initiative. “We included faculty, staff, students, administrators and alumni on a steering committee and seven working groups – more than 50 participants in all – and their insights led to some lively discussions.”


Cal Poly Pomona partnered with Selbert Perkins, an international design firm with deep experience in higher education, throughout the branding process.


To learn more about Cal Poly Pomona’s new brand, visit

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