Expertise:
Sustainability, Sales, Sales Force Management, Customer Oriented Sales, Sales Strategy, Marketing, International Marketing, Consumer AttitudesJared Oakley has extensive experience in the supply chain industry, having spent more than 20 years at the FedEx Corporation in product development and as a global training facilitator and global sales manager before moving into academia. His research focus is sales force management, strategy and policy. In addition to a number of conference proceedings, his work has been published in the Journal of Advertising, the Journal of Business and Industrial Marketing, the Journal of Business Strategy, the Journal of Marketing Education, and the Journal of Relationship Marketing.
Selected Publications:
- With A. Bush, “The Role of Suspicion in B2B Customer Entertainment,” Journal of Business and Industrial Marketing, 31(5), 563-574, 2016
- With M.R. Stafford, J. Theime, M. Levy and L.L. Alderson, “Transforming Consumer Concern to Action: What Green Marketing Can Do,” Journal of Business Strategy, 37(3), 37-43, 2016
- With V. Bush, A. Bush and J. Cicala, “The Sales Subculture: Implications for Ethical Decision Making,” Journal of Business Ethics, July, pp. 1-17, 2015
- With A.J. Bush, V.D. Bush and J. Cicala, “Formulating Undergraduate Expectations for Better Career Development in Sales: A Socialization Perspective,” Journal of Marketing Education, 36(2), 120-131, 2014
- With M.B. Royne, J. Martinez and A. Sullivan, “Product Benefits and Price Appeals in Green Advertising,” Journal of Advertising, 41(4), 85-102, 2013
- With A.J. Bush, “Customer Entertainment in Relationship Marketing: A Literature Revue and Directions for Future Research,” Journal of Relationship Marketing, 11(1), 21-40 (2012)
Education:
B.S., Business, University of Tennessee at Martin
M.B.A. and Ph.D., Business Administration, University of Memphis
Languages:
English