Expertise:
Entrepreneurship, Advertising, Business Education, E-Marketing, E-Commerce, Marketing Management, Online Branding, Open-Source Software Development, Research EthicsSandeep Krishnamurthy joined Cal Poly Pomona in 2023 as the inaugural Singelyn Family Dean of the College of Business Administration and the Singelyn Graduate School of Business after more than two decades at the University of Washington, where he served as the founding dean of UW Bothell School of Business.
Krishnamurthy applies his scholarship in AI, digital transformation and marketing to build deep industry partnerships and advance academic programs. He is a seasoned academic and leader specializing in interactive and digital marketing, including mobile, social media, open-source business models, and big data applications in marketing and strategy. His research spans game theory in corporate competition and collaboration, technology innovation ecosystems — notably AI, open-source software, and interactive marketing.
In 2025, Krishnamurthy was named to the Los Angeles Business Journal’s “LA500” list of “the most influential people in L.A. 2025.”
Recent Grants and Fellowships:
- Herbert Jones Foundation, E-Commerce Research, $8,000 (2000)
- American Gem Traders Association and the Jewelers of America, comprehensive marketing research from the $10,000 (1998)
Selected Publications:
- E-Commerce Management: Text and Cases (Southwestern College Publishing, First Edition,2002; Indian Edition, 2003; Chinese Edition – in association with Beijing University Press – 2004)
- Editor, Contemporary Research in E-Marketing: Volumes 1 & 2 (Idea Group Publishing, 2004 & 2005)
- “Bezos and the Bills (a.k.a., the three B’s): A Seattle Business Story,” GeekWire.com, Feb. 21, 2021
- With P. Mehrotra and A. Arora, “Three Common Fallacies About Creativity,” Harvard Business Review, 2021
- “The Future of Business Education: A Commentary in the Shadow of the Covid-19 Pandemic,” Journal of Business Research, 117, 1–5 , 2020
- With Y. Lin, “Generic and Brand Advertising Strategies Under Inter-Industry Competition,” Customer Needs and Solutions, 4(1-3), 18-27, 2017
- With S. Ou and A. Tripathi, “Acceptance of Monetary Rewards in Open-Source Software Development,” Research Policy, 43(4), 632-644, 2014
- “CASE: Mozilla vs. Godzilla – The Launch of the Mozilla Firefox Browser,” Journal of Interactive Marketing, 24(2), 96-110, 2010
- With A. Tripathi, “Monetary Donations to an Open-Source Platform,” Research Policy, 38(2), 404-414, 2009
- With U. Kucuk, “An Analysis of Anti-Branding on the Internet,” Journal of Business Research, 62(11), 1119-1126 (2009)
- With W. Dou, “Advertising with User-Generated Content: A Framework and Research Agenda,” Journal of Interactive Advertising, 8(2), 2008
- Available at- http://jiad.org/vol8/no2/krishnamurthy/index.htm.
- With W. Dou, “Using Brand Web Sites to Build Brands Online: A Product vs. Service Brand Comparison,” Journal of Advertising Research, 47(2), 193-206, 2007
- With U.S. Kucuk, “An Analysis of Consumer Power on the Internet,” Technovation, 27(1-2), 47-56, 2006
Interviews:
- “LABJ Insider: Lots of Movement at Local Schools,” Los Angeles Business Journal, March 13, 2025
- “Cal Poly Pomona’s Singelyn Graduate School of Business and Western University of Health Sciences Announce Innovative PharmD-MBA Pathway Program,” Yahoo! Finance, March 12, 2025
- “2024 Economic Forecast: A Soft Landing for the San Gabriel Valley?” CPP News, March 26, 2024
- “CSS Uses AI For Collection,” Los Angeles Business Journal, Feb. 24, 2025
- With C. Tang, “Rethinking Dynamic Pricing: Wendy’s CEO Pulls Back on Controversial Strategy,” Inland Empire Business Journal, March 12, 2024
Education:
B.Tech., Chemical Engineering, Indian Institute of Technology (IIT) (Mumbai, India)
Post-graduate diploma, Business Management (equivalent to MBA), Marketing and Finance XLRI (Jamshedpur, India)
Ph.D., Marketing, University of Arizona