College of Business Administration
Indira Guzman
Assistant Professor
Expertise: Cyber Security, Artificial Intelligence (AI), AI and Privacy, Behavioral Information Security, Information Security Policy Compliance, IT Occupational Culture, Cybersecurity Culture and Careers, Gender Gap in IT, Women in STEM, Digital Transformation in Latin America, Singelyn Graduate School of Business, College of Business Administration
Jae Min Jung
Director, Center for Customer Insights and Digital Marketing; Professor
Expertise: International Marketing, Consumer Behavior, Hospitality Customer Service, Food Branding Strategy, Advertising, Destination Marketing, Online Advertising Using Games and Interactive Banners, Social Media Marketing Strategy, Emotions in Advertising, Cross-Cultural Consumer Behavior, Marketing Analytics, Data Mining for Marketing Decisions, Marketing Research, Multivariate Research Methods, Singelyn Graduate School of Business, College of Business Administration
Anthony W. Orlando
Director, Tarkington Business Futures Institute; Associate Professor
Expertise: Affordable Housing, Housing, Real Estate Economics, Mortgage Availability, Disasters & Housing Policy, Southern California Housing Trends, Housing Market, Income Inequality & Homelessness, Privacy and Healthcare, Privacy & Genetic Data, Hospitals and Debt, Finance, Singelyn Graduate School of Business, College of Business Administration
Nastaran Simarasl
Director, Singelyn Graduate School of Business; Associate Professor of Strategic Management and Entrepreneurship
Expertise: Project Management, Entrepreneurship, Experiential Learning, Strategic Management, Small Business, Family Business, Social Entrepreneurship and Non-Profits, Entrepreneur-Friendly Cities, Business Consulting, Organizational Behavior, Community Engagement Embedded in Teaching, Singelyn Graduate School of Business, College of Business Administration

